Thursday, September 5, 2013

WALT WOULD BE SAD

I have this little pamphlet. It’s faded and tattered by the passing decades. The title (“Information for Your Visit to Walt Disney’s Magic Kingdom Disneyland, Anaheim, California”) is a bit stiff but it was printed sometime in the 1950s, a more formal time. Moms and dads wore pearls and ties at home (at least they did in TV shows like LEAVE IT TO BEAVER). And Disneyland, as explained on the pamphlet’s cover, was “an entirely new concept in family entertainment.”

            There are some lovely little pictures inside (In color!). In one a four-horse team pulls a stagecoach across the “Rainbow Desert.” Yes, Disneyland once had stagecoaches and no, despite what my daughter insists, I don’t remember them.

            In another a helicopter files over Tomorrowland’s TWA rocket (“…blueprint of things to come in the world of 1987.”). I suspect the helicopter is an LA AIRWAYS flight about to land at the Disneyland Hotel heliport. Yes, there was a time when commercial helicopters whisked vacationers from Los Angeles’ airport directly to Disneyland.

            The heliport was next to the Disneyland Hotel’s “Magic Kingdom Golf Course.” Yes, there was a time when families could play eighteen holes of miniature golf, each hole decorated with a scaled-down replica of a Disneyland landmark. And no, despite what my daughter insists, I don’t…oh never mind.

            One of the most interesting things about the pamphlet is its question & answer section. Remember Disneyland was very new and people wanted to know if there were places inside to eat. And “Should we bring our cameras?” (“By all means, yes.”)

            And of course the all-important “How much will it cost?” Not to worry. “Disneyland,” the pamphlet promises, “is designed for the enjoyment of everyone and will always be within everyone’s budget.”

            Well…maybe Paris Hilton’s budget.

            For the rest of us the new $92.00 a head adult admission is an awful lot of money. And should you go you may want to leave the kids home with Rover and Muffin. At $86.00 a kid, well, you do the math. And don’t forget sixteen dollars to park. And you may want to eat.

            But of course you will bring the kids. You can always figure out some other way to pay for college.

            The Disney corporation maintains that the “price hikes were brought on by a variety of factors but represent a great value given the breath and quality of attractions and entertainment at the parks.” (By “parks” I presume they mean CALIFORNIA ADVENTURE next to DL and the various Walt Disney World parks in Florida.)

            To an extent they have a valid point. Bills have to be paid and a reasonable profit made. Walt Disney was a practical man, a business man. He would understand. But I suspect he would also be saddened to see so many families priced out of his creation.

            A friend of mine put it rather well, observing that there are children growing up within earshot of Disneyland’s nightly fireworks who have never been inside. And now, with the new price hikes, are even less likely to ever do so.

            Dad out...         

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